Core Assets
Community Engagement / Relationship Building / Client Success / Brand Development / Marketing Strategy / Digital Storytelling / Interviewing for Copy / Research + Resource Gathering for Content & Write Ups / Content Flyers / Social Media Copy / Website Copywriting / Photo Services + Design / Video Production for Social Media / Newsletter Writing for Email Marketing / Curriculum & Content Presentation Slide Decks
Berklee Online
Berklee Online is an online educational platform/service developed at through Berklee College of Music that is digitizing (and revolutionizing) music education, all with the intention to increase access to creative learners. At Berklee Online, I am responsible for managing over 320+ client relationships while cross-collaborating with the marketing team, and several other student-services departments to leverage resources and optimize business flow.
Storytelling Copy
Partner with in-house marketing team for the creation and delivery of storytelling content aligning with Berklee Online, Berklee College of Music’s branding guidelines; helped to drive up engagement numbers with one post on Facebook creating 26K+ impressions, nearly 3,200 engagements and with a 3%+ higher distribution score. (2019 - Present)
Interview for Stories
Document lived experiences of our current students and alumni. (2022)
Community Engagement / Host
Facilitate Music Career Strategy / Q&A sessions for live audiences of 70-200+ participants via Zoom, increasing product and program buy-in for the world's largest online music school (with a database of 18,000+ active clients from more than 140 countries). (2021 - Present)
Resource Gathering
Gathered tips to support clients with networking + making connections virtually. (2020)
Simmons University
Simmons University is known as a women's centered learning experience, and I had the unique privilege and opportunity to work with Simmons University as a Career Coach / Interim Assistant Program Manager. In the role, I managed returning client relationships unique to career and online resources (available to the 5,000+ actively enrolled participants in both undergraduate and graduate degree programs). In this role, I worked closely on marketing projects with the team: Marketing Intern, Associate Director and Director of Career Services. A notable project was updating the Simmons University Career Center's website, which included creating new content for the general public with resources for our 5,000+ participants. This project included the organization of files related to brand kits, written copy, curriculum content and marketing materials/guides.
Content Flyers
Following Simmons Brand Kit & Tool packaging, supported development of content flyers using Adobe & Canva for the Career Center. (2019)
Social Media Copy
Supervised and provided in-house consulting to social media intern for Career Center. Supported marketing projects for career events, content flyers, and also wrote copy for Simmons Career Center’s socials. (2019)
Website Copywriting
Supported the development of the Simmons University Career Center’s website, content and copy. (2019)
Bottom Line
Bottom Line is dedicated to increasing access to education and career development for first-generation college students. During my time at Bottom Line, I initiated a variety of special projects while primarily managing a caseload of 90+ degree participants. A secondary responsibility was building rapport with corporate & community partners. Beyond this work, I supported content and event production for Bottom Line’s annual fundraiser of over 200+ city-wide stakeholders, assisting with social media management for program marketing materials – and digitally archived all photographs, media, and marketing materials for event. I also assisted with the execution and production of the event. Implementing learning and development skills, I had the opportunity to also create training for 10+ new staff, while also writing and implementing academic and career curriculum.
Photo Services
Captured images with an SLR camera, edited and archived for digital storytelling & marketing services. (2018)
Video Content
Gathered video clip submissions from student body and created marketing materials. Edited and produced video for Bottom Line’s community engagement college day. (2016)
Contributing Email Marketing / Newsletter Writer
Developed content and copy for Bottom Line’s email marketing newsletter that included career tips, events and workshops. (2016 - 2019)
Content Slides & Copy
Captured photos to support the development of graphic design and support the content marketing slide deck of over 50 slides, for annual fundraiser hosting over 200+ Boston community members and constituents (2018).
St. Thomas University
St. Thomas is a private university in Minnesota, with more than 9,000 undergraduate and graduate students — and I had the privilege to study in this role as part of my graduate practicum experience. At St. Thomas, I supported the Director of Student Programs by focusing on program projects that addressed systems level change and social justice in the learning community. Collaboratively, I worked with program participants on a social justice art installation on inclusion & belonging to inspire action-oriented conversation. Additionally, I facilitated the campus & community wide book club, while supporting social media and marketing efforts.
Presentation Slides
Developed curriculum, content and facilitated / managed Winter J-term Book Club project, sponsored by Student Diversity & Inclusion Services. (2016)